Funds raised during upcoming FIAT 500e "Into the Green" events to benefit MPTF
Beverly Hills, CA, March 4, 2013 - MPTF is proud to announce the continuation of its partnership with the FIAT brand following the success of this year's "Night Before" event by inviting celebrities to drive and experience the all-new, all-electric 2013 Fiat 500e as part of the new FIAT "Into the Green" Program, culminating at an auction of the celebrity-driven Fiat 500e vehicles on October 12th at the Hugh Jackman & Friends Live event to benefit MPTF, with a goal of raising $500,000 for the organization. "The FIAT brand's support of MPTF continues well beyond the ‘Night Before' with the upcoming auction of the Fiat 500e and we are extremely grateful," said Jeffrey Katzenberg, Chairman of MPTF Foundation.
FIAT was one of the presenting sponsors at the 11th annual MPTF "Night Before" event, held each year the evening before the Academy Awards®. At this year's benefit, FIAT raffled off a new 2013 Fiat 500e vehicle to winner, actor Andy Garcia as part of their initiative to benefit MPTF.
The FIAT "Into the Green" Program, created in November 2012, was designed with the aim of promoting and raising awareness of the all-electric 2013 Fiat 500e. The VIP program will loan a Fiat 500e to select celebrities for periods of up to three months beginning in April. All proceeds from the October 12th auction of these celebrity-driven vehicles will support MPTF in providing its services of healthcare, financial relief and retirement living to the more than 150,000 people it helps yearly.
The proceeds of "Into the Green" will specifically be used to support the Country House Fund – a fund dedicated to MPTF residents in need. A portion of the funds raised will also be used towards the new environmental initiative of converting the MPTF Wasserman Campus into a drought-resistant facility, ensuring the Campus will remain a beautiful environmentally-friendly residence for industry veterans to live.
For more information on the program, please contact Jessica Milten at 818-876-1974 or email@example.com.
With its iconic style, world-class dynamics and environmentally-friendly zero-emissions design, the all-new 2013 Fiat 500e builds on the Cinquecento legacy, while offering customers a no-compromise electric vehicle (EV) that embodies the FIAT brand’s simple, purposeful and fun-to-drive values. The Fiat 500e electrifies the Cinquecento lineup with even more innovation and style, an EPA tested 87 miles of best-in-class driving range and an industry-best 108 per gallon equivalent (MPGe) highway rating of pure battery-electric power. The all-new Fiat 500e arrives at FIAT Studios in California in second-quarter 2013.
For over 90 years, MPTF (Motion Picture & Television Fund) has served as a beacon of hope for entertainment industry members in their time of need. As a charitable organization, the MPTF provides financial assistance and services essential to the well-being of the community and is a leader in the development and implementation of services and programs for seniors and those who care for them. MPTF is supported by the generosity of corporate donors and fellow entertainment industry members who contribute their time and money because they believe in the critical importance of Hollywood Helping Hollywood. For more information, visit www.mptf.com.
Contact: Andy Gelb/Stephanie Samson Slate PR (310) 461-0111 firstname.lastname@example.org /email@example.com